https://rhiis.space/work daily 1.0 2019-08-02 https://rhiis.space/work/balloon-tree monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653995814-3FJFXL3AOY6NK2I13USK/Banner_BT_03.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564136544712-O9AG3K43EXY8Q7WNK9FE/wd_.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking - PREMIS With the exponential advancement of information technology and artificial intelligence, human intelligence is nowadays subjected to a whole new level of data input and output. Russell L. Ackoff argues that data and wisdom are connected through a hierarchy of comprehension. But then how can we leverage data in its different forms, including casual thought, to move up the “thinking” hierarchy? https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564131507624-IPONES2TJG2JFZRIVE9Y/riig+final+pitch_01_Rabih+Ibrahim_EXP_05_02.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking - CHALLENGE The challenge we are faced with is succeeding in designing a sorting mechanism that helps human intelligence guide artificial intelligence in arranging, cataloging, and grouping information for faster comprehension and efficient output. It is also equally important to discover how artificial intelligence can have a deeper insight into human intelligence. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564132454320-X616T6H8JRVJQVJII9ZF/riig+final+pitch_01_Rabih+Ibrahim_EXP_03_02+copy_02.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking - SOLUTION I developed an adaptive visual framework that enhances and accelerates pattern recognition by mapping human thought with online data and artificial intelligence on multiple hierarchies and matrices. Organic resource shows more complete body of understanding and new connections – ultimately elevating individual and collective capability in information acquisition and analysis. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564139022400-HDHVCMYNJ9CL3003T01Q/riig+final+pitch_01_Rabih+Ibrahim_EXP_12-1.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564136334841-IXQ7XMXQKDZTCOSFRLBH/wd_3.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking - INTERVIEW GAMES One of the methods chosen for research is search games. Through sorting and pattern recognition, we came to understand human logic, and the relationship between intent and query. Three games were designed, targeting the way the contestants question, strategize, and synthesize in their quest to solve a game query. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564136384860-JJGVND0RWWP7ZFTS5RNM/wd_2.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking - OPEN-ENDED SURVEYS Determining where artificial intelligence can play a role in supporting human intelligence is a challenge of its own we had to surmount. To ensure an array of participants and a variety of inputs, several open-ended surveys were drafted around the question: “where do you think you need artificial intelligence to support your own intelligence and why?”. The results were cross-checked through other search methods as well. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564136421818-TR9KLN0PRKKQZBQDS0IC/wd_4.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking - BUILD YOUR SEARCH ENGINE At the convergence of this process, a tool was needed to reassess the research’s consolidated insights. Four imaginary search engines were created as sacrificial concepts. The features ranged between extremely functional and far-out creative to test their needs and widen the imagination of what-could-be. The participants were able to build their own information retrieval system, by mixing and matching features. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564145613214-87NG21K08VF2FM1WD1BI/BST_03.png // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564137001238-RP7ZWE9YPSOO4UJIH4QJ/wd_6_.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking - IMPACT It was evident to many that the Balloon Tree Framework can be applied in many fields. Different entities reached out to try to integrate the Balloon Tree into their work and systems, namely an educational institution and a start-up specialized in personalized design solutions. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653204976-8WFQVYQWKR2RF64I36PH/MFP_01.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653199653-U3BWL7TRBSIGGBX28YJH/MFP_02.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653205229-GM02U75URODKT22GPRGH/MFP_03.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653230126-1SQIF87580VF9O89IX3L/MFP_07.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653254724-410QGNO16PGCRAZJMU49/MFP_09.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653254952-IB0CBS8DJY8V9YDPJX3O/MFP_10.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653266942-10J71OOJ74UPPMS4E55J/MFP_11.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564653272380-E7LV4UAU4PCZ1R3AXW8S/MFP_12.jpg // WORK - Balloon Tree : Designing a framework to leverage casual thinking https://rhiis.space/work/lit-your-dreams monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564348265378-HXKFG2MMWJJ9GA95AJZ9/%5Blityourdreams.com%5D%5B405%5Danimacionlit.gif // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564592773719-AV3W4DNBUXGKC5C9FI62/wd_57.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - PREMIS Lit your Dreams is a children’s pajama design company based in Mexico City, Mexico. The brand offers a mix of silhouettes, decorative pieces, original prints, and own characters that create fun designs. What is extraordinary is that all the PJs glow in the dark. For Lit designers, darkness is a space to inspire creativity, spark imagination, and trigger dreams of fantasy and endless worlds. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564299916622-J80UT5CUUUBO1OI644RZ/A6_3+copy.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - CHALLENGE During our work with Lit design team, multiple pain points were brought to light. Two of these points were critical and required swift intervention. The first was the absence of a clear flow between the brand and its retail extension. The second was the lack of digital presence in connection to the physical product. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564300118376-6RNFOHXW90WLHTTECZLJ/Scan+Sleeve_02.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - SOLUTION We guided the transformation of Lit your Dreams’ user experience strategy and performance. We also led the brand and product visioning and research, as well as the development of physical and digital prototype solutions; to maximize engagement and broaden its US-market expansion opportunities. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564592681305-NQHK0QK8Q3QA0JW7FSTB/BST_04.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1565270780009-CONJESQBP540PUJMQGBV/wd_100.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - PRIMARY RESEARCH Lit Your Dreams rompted a wider research into retail, its current situation, problems, future, and possible paths of innovation. Through this research we interviewed more than 30 people working in the field whether they are trendsetters, solution providers, or product merchandisers. Reaching companies like Dior, Forg, The Tot, and others; in addition to a large number of interviews with users, and direct connection with four boutique shops: two in the US and two in Mexico, to get immediate reaction to the proposed prototypes and strategies. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564306765253-ZX4TG4MZRQHN9L6TSUCR/WhatsApp+Image+2019-04-02+at+23.06.00.jpeg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - IMAGINATION WORKSHOP As part of the all-encompassing strategy we designed a workshop to capture children’s reactions to the glow-in-the-dark effects. Kids and parents, along with our team, were led into lit rooms, then we switch the lights off and drawings all over the walls started to glow (the magic moment). The objective was to understand what it really mean to them, to hear the experience described in their own words, and find out which story they connected it with. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564305276103-OXZ0HZIJED8AUVMP139Y/lit_brand+pyramid_01.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - BRAND AUDIT One of the hanging-fruit insights is that the brand’s defining qualities are not clear to the target audience. A distinguished brand needs a clear message. So one of the first exercises we did was a branding boot-camp to extract the brand’s qualities and concise message, what makes it different, and what makes it special. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564650862522-GHFWD4UV67NPGIWV0NQM/LOGO_03.gif // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - RE-BRANDING As a result of the branding workshop, we decided, with Lit your Dreams design team, to brand Lit Your Dreams as an innovative children clothing company. Additionally, we further explored the playful nature of the glow-in-the-dark aspect of the brand and made it extremely clear to the user, through an ecosystem of products and services. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1565098087267-YB2IIUFDRVYI63RGSZ6D/wd_612.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - LEARN FROM THE MAKER One of the easy-to-make products that could provide the glow-in-the-dark experience in shops was a technique inspired by Lit Your Dreams’ own seamstresses. After learning how they test the glowing properties of the fabric, we developed our night simulator into a much more cost effective and easy to implement prototype. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564307495908-4V79G9YUTVERTWNS8XGV/wd_10.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - PHYSICAL OUTREACH Retail still has one thing about it that simply cannot change: retail, in the end, involves transferring the possession of physical goods to a consumer. The transfer of real physical goods to a consumer is both the biggest challenge retail faces when taking on digital transformation, and also the biggest inhibitor that locks retailers into thinking that digital transformation isn’t going to impact them like other industries. Thus, much of our prototypes have a physical aspect to them to engage the user. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564307662757-R4B5PUJE87UVGN0Y654I/wd_11.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - DIGITAL CONNECTION The idea is that through the application of QR codes, consumers would have access to a variety of surprises and delightful digital offerings, such as a children’s book, a digital coloring book, games, etc. This digital link has been applied to the majority of our physical prototypes in order to bridge the gap between offline and online offerings; thus further enhancing the overall consumer experience, while simultaneously generating brand awareness and interest. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564663659254-KBVX1KQ3HRPK1S4HLVRP/Stickers+%2B+code_04.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - PRODUCT ECOSYSTEM QR codes not only enhance the consumer’s in-store experience and contribute to an omni-channel retail strategy, but it can also give consumers a moment of intrigue and allow them to go on a brand journey from the comfort of their homes. Instead of using these codes to direct customers towards generic websites or provide them with information they might already have, brands need to engage with them. They need to start a dialogue with the people who walk into their stores and help them make their in-store purchase decisions. A QR code campaign contributes to a brand’s experiential marketing efforts and ensures its success by managing its planning, implementation, and monitoring with a robust retail execution. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564406246676-IRWXDJI8MU4AHNOB92BG/BST_03_02.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564309123429-39EV62NUO8QLCRDJ747L/BOX+2_1200x1200.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564309030627-VLA2BI9REOA9ZM8TAAZ7/Fold+%283%29.gif // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564308353012-XT1J5N7MUZ1UAL72X0XE/magic+box-Model_04_03.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564309421477-FDV36DMCUFSQ6T52925Q/wd_12_02.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564651030493-WHSBBVGYOE097Q1FXJWM/Free+Baby+Onesie+Mockup_010.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future - IMPACT As a result of the brand and strategy overhaul, Lit Your Dreams was able to gain attention in both the Mexican and the American Market. In Mexico, Lit our Dreams is close to finalizing a deal with Walmart; while in the US some highly rated shops are interested in introducing the brand as part of their brands assembly. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310509010-22A9OLX3THR23VH1G1NS/Childrens_Book_Mockup_1_03.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310539909-NATCVFOUVEM4O3MW7L6J/Childrens_Book_Mockup_1_02.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310631956-UH9I51UMF4NF0OZWAF1D/ImaginationWorkshopPrototype_003.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310703053-QKZZXBKVSJUDAY03OMNS/ImaginationWorkshopPrototype_004.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310645972-XC6TNMIB20YIB42RH0KX/ImaginationWorkshopPrototype_006.jpeg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310737303-7E19EW0YZ7EP723DVWV7/ImaginationWorkshopPrototype_008.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310808203-YD263QU5CFHEXTF0FSUK/ImaginationWorkshopPrototype_010.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310796700-H2HC86AT200JFIUAWXOI/ipad_03.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310806846-AIQR7IGHS3LK6G5AQYDD/ipad_05.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310849376-BTABAEBZ355XVT23GMKI/prueba_02.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310715854-5K0TNKWRUKGYUO9UH3FE/ImaginationWorkshopPrototype_007.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310874235-JUQFQJ1N9XW0156ZWQFK/Scan+Sleeve_02.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564310862651-QJAG1DKY4WMYSESTU6DB/Stickers+%2B+code_05.png // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564348477987-G6WC736D2KF0Q3QK5GOB/%5Blityourdreams.com%5D%5B529%5DMRC7667.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564348434218-JS7OSNS2JKTP6RP6X9GC/%5Blityourdreams.com%5D%5B624%5DMRC7676.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564348517747-CHBQOBHBLQLXVDM5HG40/%5Blityourdreams.com%5D%5B692%5DMRC7684.jpg // WORK - LIT your Dreams : Preparing an exciting startup for the digital future https://rhiis.space/work/10-steps-project monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564651325565-G2FIWQUPMYH05RXJILQZ/Banner_02.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421577476-Z1Q3A95QR56GLOMKQVGQ/wd_21.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - PREMIS Lebanese Palestinian Dialogue Committee is an inter-ministerial agency established in 2005 to serve as a communication hub between the Palestinian refugees in Lebanon and the Lebanese Government. LPDC has the power to provide policy recommendations to the Government of Lebanon. The goal of this project is to devise a strategy towards enhancing─ together─ the prospects of young Palestinians in Lebanon. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564474715585-W2YZKC4UJYMJ07DR5NYJ/A6_3+copy.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - CHALLENGE An analytical reading of the current conditions of Palestinian youth in Lebanon and the available resources and stakeholders involved shows that there are many opportunities, as well as profound challenges to push forward the endorsement and implementation of a strategic vision. Challenges such as mistrust, broken communication channels, antiquated existing strategies, political divisions at all levels within the Palestinian community, and the lack of economic security. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564474840088-LKR0B1ETQIGWJH4KX18T/wd_2210.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - SOLUTION LPDC’s work has seen a shift in focus in terms of addressing real complexities and challenges through rigorously immersive and ground-based work. Our team facilitated multi-phased workshops to mine experiences and questions, identify key needs, and ultimately inspire youth-generated solutions. The goal of the process is to connect youth to change agents and drive issue awareness among potential funders via reports, photos, and short documentaries`. The innovation process is designed to empower Palestinian youth to drive future change. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564409530452-G6YEZIPHA5VYPM8DEO6J/game_03.gif // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475064440-67YBWE2CWJZRM7DDCTNT/wd_2212.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - INDIVIDUAL INTERVIEWS LPDC has developed its strategic vision following a phase of intensively interactive ground youth outreach, conversation-based research, and detailed stakeholder mapping. The focus of the preparatory phase was to encourage the youth to share their own insights starting from searching for the right questions that should be asked about Palestinian youth conditions and prospects in Lebanon. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475106505-QKRW1AZYON6YHILS2ZUH/wd_228.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - GROUP DIALOGUE LPDC hosted a series of informal, interactive, and open conversation sessions in six regions across Lebanon and then brought together previous and new participants from the entire country for a joint discussion at the Grand Serail. The session generated more than 170 questions around 40 general topics that fall under the following 8 broad and interconnected themes. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475182406-9V84KK23GJXCCLB8WPAE/wd_229.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - GAMIFICATION OF RESEARCH Many tools were used to engage the youth, one of these tools includes writing a collective story through a board game called the “flow game”. The flow game is based on two questions; what is missing today for you that is stopping you from affecting change? And what capabilities do you have today that enables you to affect change? The answer will dictate the flow of the game. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475264263-K91CWEGNR95D39NOK34E/wd_2211.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - STRATEGIC THINKING WORKSHOPS It was crucial for the team to introduce strategic thinking and not just assume that such a method of thinking is the norm. The workshops were designed to inspire youth to think strategically about their own potential and challenges at a deep level of individual and collective reflection, which also pushes them to get out of the vicious circle of echoing hopelessness and self-victimization; then start linking complex ideas and feel empowered to think of innovative small steps and large, daring ideas on how to kick-off real change. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475320809-9CF0DGARILEXJKUXXC15/wd_2216.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - POWER OF A STORY The value of storytelling is clearly the process itself; the output collection of stories is also crucial as it keeps a record of the process and can be weaved into collective stories; that is why the intention is to start from within localities and then open spaces for co-creative exchange across camps and regions. The sessions have informal settings, are hosted within a specific framework, and enjoy a set of tools to guide the conversations. An array of tools is available to host the sessions: micro stories are short narrations about a personal experience or that of another person; collective mapping exercises tell the stories of special places that have gained symbolic or physical importance in the eyes of the community; and visual stories combine photos and words to evoke meanings and values. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475388019-VPMX2MAFK01KE4AUQNFE/wd_223.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking - IMPACT As a result of this strategy, LPDC was able to bring Palestinian youth from diverse backgrounds together, bring forth the powerful voice of youth telling their own stories, promote and celebrate youth stories locally and internationally to motivate other youth, create a positive image, open new possibilities, support youth-led innovation in response to complex readings of real challenges, reduce the gap between donor and ground impact of funding , and engage all stakeholders in a journey of mutual learning towards the growth and evolution of the youth strategy. For a significant moment, the Palestinian youth were able to be physically part of a conversation inside the government building in Beirut, through their own voices, dreams, Fears, and projects. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421892965-EXC7CEX4MVK3JS4QK59L/IMG_2362.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421807260-Q2F9G7OBOZ4FHUO7PD0Y/IMG_2004.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421769821-412D3IZ5KCZ9FC6VDLZI/IMG_1979.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421791641-UKO4XI1PUJLNRATEF3ND/IMG_1987.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421876118-26S22IV8ULQQEIMJDSMG/IMG_2348.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421926420-QDGC1CZZOXUOW3XRCFO0/IMG_2377.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421929378-SOVYTPQEYQORYJ6R4OPR/IMG_2441.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564421972005-K1ASUWDFUU0TC93QPHSR/IMG_2594.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475436282-O2019GDQBMLUOU7IDI5Z/14938179_1265697680163007_6363587259965322949_n.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475435637-8XUZ2JH2MHUPEB81U28D/14947452_1265697506829691_7528708622600236049_n.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475529985-FPPR9FQ1Z8LNWIODVX6I/IMG_4374.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475552003-52T4F3SQ2WO5HNSKPAP0/IMG_4466.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475677274-4918Q4ZQRHLXENV4AJCO/IMG_4469.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475658846-72T030C13HW9XO1PCW4J/IMG_4473.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475762155-6HZEYSS3PMWV17MYTJV0/IMG_4494.JPG // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475685632-KQ2BOU4BE1D4YBUVPYB2/IMG-20160618-WA0000.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564475694522-ZLQTBO335263HY2K4KJZ/IMG-20160619-WA0024.jpg // WORK - 10 Steps Project : Empowering youth to create change through Strategic Thinking https://rhiis.space/work/carepathfinder monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564320334675-6BR6E2BFY9ZKRAWQ1AUJ/pmdA-BANNER.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564320983808-JF0CNU4Y4GDL6NCXAK5F/wd_14.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare - PREMIS PMDA is an independent non-profit organization that supports people impacted by Parkinson’s disease and other movement disorders. PMDAlliance works tirelessly to be the heart and soul of the PD/MD community, tending to the holistic needs of people impacted with PD/MD and offering them support to learn, connect, and live life more fully. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564321127381-ADJGT2EDY75930UYV23K/wd_15.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare - CHALLENGE We acknowledge the power of information and human connection when confronted with transformative health events in life. Accordingly, our challenge is to pursue holistic ways to better understand and improve the human connection between the patient and medicine through enhanced care and communication. The direct challenge however is to diversify funding opportunities and communicate value proposition with funders, including robust marketing and social media strategy for PMDAlliance. We also aim to enhance human connection through successful communication in addition to expanding and engaging the conversation in the healthcare space to create a better sense of understanding. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564588382329-AKRSKL5VDFMO8KEKYHEY/wd_20.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare - SOLUTION We contributed to the exploration of organizational development that revealed overlooked cohort in health-sector nonprofit’s ecosystem of support. We also developed targeted strategy, products, services, and messaging to improve new audience outreach and engagement, while enhancing overall funding potential. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1565164998900-CNDFFNW1HIM6A38UAV78/Synthesis_01.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564321537293-379WHNFPIZFZPX0A5V0U/wd_16.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare - BRAND POSITIONING Learning about the NGO landscape, especially the ones dealing with Parkinson’s Disease and Movement Disorders, it was clear to us that we need to highlight what sets PMDA apart from other NGOs to ensure a valuable and original service as an answer to the community’s true and substantial needs. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1565165036419-R9WXDDVBK15W19LC8KHF/Peech_PitchDeck-18.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564322178498-CQSLA942KHJJK4PXKMHM/wd_18.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare - STRATEGIC PROCESS To further narrow our focus, we started to ask ourselves the following questions to gain more empathy towards our personas: what does healthcare mean to each actor? Who are the actors in these spaces, how do they interact with and impact one another? What are the experiences of these actors? What does the healthcare system reflect, or connect with in the experiences of the actors? This approach provided us with the more specific objectives we used to shape our formalized interview guide for PMDAlliance. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564322647646-TCZMMRMC7XW3MXXTZHF5/wd_19.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare - ROADMAP As part of our business strategy, we created roadmaps for each of the proposals from designing visual structure and templates to developing database and interface for creation tool, identifying key first and second tier partnerships for testing, and continuously refining and ensuring the evolution of the toolkit as it expands its reach and the partnerships that utilize the process and system. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564588251589-7I5GP341H8Q9AUC8ICL9/Product.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564588505253-PIJ9KBD7DVZXWHQ44NV8/wd_452.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare - IMPACT We believe that the combination of the different prototypes, insights, and challenge reframing represent a strong response to the challenges patients, physicians, and care partners face in the healthcare system. We believe these prototypes reframe Health + Care to be a system that brings meaningful connection and communication to the complex and diverse conditions faced by the population today. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564324310933-6XGHLUNFDE49FTZ0ZUI3/PGDM+5205+-+JR+Studio+2018+Intensive+v2.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564324954805-GTUQGR2WLV2SUXXRMLU3/PMDA-Final+Deck-KM-2-98.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564324969838-FZBGE95ASYDFNVQBTLSR/PMDA-Final+Deck-KM-2-96_1553x1200.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564324962839-D6IP1TYUDFW1OQIJ5XUB/PMDA-Final+Deck-KM-2-97_1553x1200.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564324972070-628QN4A1NFL959EFZKEY/PGDM+5205+-+JR+Studio+2018+Intensive+v2+%281%29.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564327296039-R0LWNALJEGDF1C6K9630/pmd2_1600x1067.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564327299365-ZJ3LOJRIIZX6IQGS8GMT/pmd3_1600x1067.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564327300219-C3UDX8BQ30RFJIO6EFR1/pmd4_1600x1067.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564327310922-4S9ZVGLA2Z8RY0FUAGY4/IMG_5635_1600x900.JPG // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564327307560-F010Z4TIYJ7IP7JPGH95/pmd6_1600x1067.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564327457190-7JIR6T0TOK21H7DX910D/pmd5_800x1200.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564588288193-CSVZ0VB5HE7NZMQ142C3/26993328_1425570920880484_244942640984123192_n.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564588322673-6ZJ3NUOMZQ5M4DD91QIS/IMG_20180119_172701.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564588291516-5IW81JVIIKKTYS3WUSS5/PGDM+5205+-+JR+Studio+2018+Intensive+v2+%283%29.jpg // WORK - Carepathfinder : Designing for the holistic future of healthcare https://rhiis.space/work/dream-corridor monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564480530747-D5UFTU8XJYZ01K07CGYE/Corridor_Banner.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564480631097-MJDNS72Y6MC1N3AM43OR/wd_40.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination - PREMIS Toufoula is a non-profit organization dedicated to improving the hospital experience of children suffering from Cancer and blood diseases by enhancing the designs of their spatial environments. One of Toufoula’s projects is “Dream Floor” where spaces were designated for different Lebanese designers to implement different design. As part of polypod, I had the chance to be part of the design team working on the corridor space. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564735059337-F32NLID1PODTB75MD8W7/wd_66.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination - CHALLENGE Innovation and value creation in spatial design is always a challenge. Therefore, it was very important to our team to determine the proper areas to tackle. The first was spatial; how can we break the boring linearity and intimidating scale of the corridor and make it a fun engaging space? The second was based on the overall user experience; how might we offer an uplifting experience for the different users of the space? https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564589434466-80WHV6NA5DCKJ2L6UGUE/wd_47.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination - SOLUTION After undergoing a rigorous user research, including interviews with the different user groups, journey maps, empathy maps, and on-site simulations, it was clear that kids and the other users of the space have a strong reaction to the atmosphere; or in other words, how the space feels. It was not just that the space needs to be engaging but also calm. The design needs to have a tentative balance between user engagement and user comforting disengagement. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1565269329594-K0UK34MNAA35VEHDQMPX/q_9.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564590504123-LGA73CMK50XWVTY3JM57/insight.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564590531541-GSYFSI508ED0DY1IHL9V/wd_482.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564590529141-RNV5Q7QXW9JA8IKF9AYZ/wd_48.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564590533281-8TGTWG2CGIRQ8AMWVIAP/wd_483.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564591882554-Y4G2QM0LZFSQ0AHHN6E0/wd_51.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination - USER JOURNEY MAPS As part of our research, we created a series of user journey maps to track the flow of the different users of the space and identify their pain points then observe and document their changing emotions. This tool helped us discover opportunities along the user’s journey specifically regarding the different usages of the space by different end users. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564592297258-O6JRY76WAZUG5T1MWAJ8/wd_542.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination - EMPATHY MAPS While journey maps are significant for their understanding of the time factor, Empathy Maps on the other hand are great to scope the big picture of the user’s wants and needs, in addition to a deeper awareness of the person we are designing for. Using Empathy Maps helped us understand some of the distinct worries, fears, gains, and aspirations. These tools were particularly helpful with the parents. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564592355219-F6WUYONDIPELEII78C5N/wd_56.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination - EXPERIENCE SIMULATIONS Determining the aspect of the user experience to be simulated was pretty simple because corridors have a clear purpose: a pathway connecting the room and service area of the floor. What is more complicated is the different ways this space can be used. We staged a number of simulations to understand the different usages and the different formed lines of Sight in interrupted and constant motion. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428440903-NJLC6K5058QM5VZSNFRI/%5Bwww.polypod.com.lb%5D%5B372%5DDream20Toufoula20Hotel20Dieu1316589975.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428445285-EW24O7Y6K0DZNWKQ07XN/%5Bwww.polypod.com.lb%5D%5B674%5DDream20Toufoula20Hotel20Dieu1316589791.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428441294-FXZNYQ9NJUMDFUIQ9KRW/%5Bwww.polypod.com.lb%5D%5B339%5DDream20Toufoula20Hotel20Dieu1316589819.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428444729-S4LP3LUXQCN1JHGRYE9E/%5Bwww.polypod.com.lb%5D%5B571%5DDream20Toufoula20Hotel20Dieu1316589876.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428449254-PCPIOYAGSBSK4OUAGXV9/%5Bwww.polypod.com.lb%5D%5B703%5DDream20Toufoula20Hotel20Dieu1316589854.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428450260-01LN3YLAXY1VW9SL3N4R/%5Bwww.polypod.com.lb%5D%5B715%5DDream20Toufoula20Hotel20Dieu1316589992.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428455361-W0GY73VMG6RYBDGALA2P/%5Bwww.polypod.com.lb%5D%5B725%5DDream20Toufoula20Hotel20Dieu1316589829.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564428457104-PL2EAFEC0I75TIPNP16M/%5Bwww.polypod.com.lb%5D%5B875%5DDream20Toufoula20Hotel20Dieu1316589799.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481432624-TYQUW3HR9P9E7WBS3Q01/Vinyl+Blue+Dark.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481452159-8BFORF437QQD1OU9HB0T/Vinyl+Blue+Light+.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481450999-ZTYQSN1OZE9JZZ1Z85NE/Vinyl+Gray+Dark+.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481468429-DA2F0V902JZJS1178BPR/Vinyl+Gray+Light+.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481470771-CY15MOQCYOSE13WD1AU6/Vinyl+Green+.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481488157-3BFVDXDZPG6T3VOM7BIW/Vinyl+Orange+.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481489518-69HVHX3RJEV8N38X688C/Vinyl+Purple+.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564481489919-AO877OQIJMJWYDCE3O3W/Vinyl+Yellow+.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564659771436-EOUJVK391JM9ZZDF8KF2/wd_62.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination - IMPACT As part of the bigger Toufoula Project, Dream Corridor has received a number of recognitions including a Certificate of Appreciation from the Lebanese Government delivered by Minister Mr. Ziad Baroud, a Certificate of Appreciation from FIKR Conference 9, and a Certificate of Appreciation from the Rafik Hariri University Hospital. The best recognition by far though was by the kids and their parents. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564734778760-ZYF4QEW1MJSXUY4YKZIX/q_9.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564656097335-SYU1XKIOP7XCY781RHUQ/q_6.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564734776009-3RZNJQQ5G5MIOK6LPBBR/q_92.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564734638202-JYB90AOQVS5AXMF5RY0U/q_82.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564734636153-1PMS2AH9W2S9FDUGWPUL/q_8.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564734666592-9OSOGCSDSVPVMTX9RPZW/q_83.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564734670955-T583ISQN5OCS86WZ8QN9/q_84.jpg // WORK - Dream Corridor : Transforming utilitarian spaces to evoke imagination https://rhiis.space/work/quadratic-gkn2w-t4m53 monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564733603211-AKKGSSALY56ZFQLP13JR/Banner_02.png // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564672401517-K9XM03OTCDMRAVDF1LFY/wd_62.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - PREMIS American University of Beirut is a private independent university located in Beirut, Lebanon. Established in 1866, AUB is ranked as the top University in the Middle East. In 2006, AUB approached our team to take on several projects in the following three years. The projects would include a complete redesign of classrooms, lecture halls, library spaces, and study hall spaces. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564672839704-QZ2WSOVLI7CHMU744IVR/wd_632.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - CHALLENGE Today ‘formal’ learning spaces are competing with informal settings for the attention of creative and engaged lifetime learners. Knowledge exchange can take place anywhere. AUB is one of the most prominent institutes in the Middle East, but more so for Beirut. How could the innovation of AUB’s educational outlets contribute to the transcendental roles of AUB as a good neighbor, as a partner in neighborhood revitalization, and as a producer of knowledge? https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564734500044-8IZYOZ62NH6KXHGBKZX2/wd_65.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - SOLUTION The strategy is to design multi-layered rich settings with flexible meanings, where exchange of information can happen. Learning spaces are a matrix of layers that combines architectural specificity and programmatic indeterminacy. The core of any solution needs to be rooted in the various and diverse characteristics of what surmounts to be a learning environment and what constitutes of a learning experience. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564737293653-2PXHULPEYNVVPCWDGE8Q/BST_05.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564757545984-N9S5ZL9CR34IEQW40E9P/wd_73.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - OFFERINGS - ACTIVITY - CULTURE MAP The suitable aspect of this method is that it provides a high-level view of the cultural context. This broadens the examination process. It also shifts innovation offerings from features and products to a higher level with a deeper understanding of background and conditions. Keeping in mind AUB’s role, it helped us understand the intricacies of the students’ life in and outside of the campus. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564758197132-7UY0OUFVW2R09XAFZK20/wd_80.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - FIVE HUMAN FACTORS Observation is key to innovation. One of the best methods of observation and documentation at the same time is the Five Human Factors. It helps researchers look for physical, cognitive, social, cultural, and emotional elements. Grasping those five factors can give individual context to the research. We followed different users along campus using the designated spaces of intervention. Small details like how they sit in class, where they decide to locate in a study hall, or when they use the library were all insightful factors that affected the final design. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564757617307-WHISYQY0WT9IJFMRPKOJ/wd_732.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - PERSONAS In the process of innovation creation, the user in mind is not just the current user or the “evident user” but also the user of tomorrow, the probable user, and the current non-user that could be a user. Creating user personalities helped us broaden our mindsets and determine the direction to take. Defining different user attributes built our stories and those stories reinforced the conceptual exploration. The exploration helped us actualize stories of non-common and common users but not documented usages of these spaces. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564758233862-ELURVZ492KBRVRYNP0DO/wd_737.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - LIGHT SIMULATIONS The other side of the innovation process is the actual design creation. Keeping in mind all the learnings and insights from research, light simulations was one of many tools used to design the spaces and infuse the essence of learning into architectural fabrication. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564740409932-RW5GIR9XBKTR0VYC2DPH/NICELY_Before_02.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - Nicely_Classroom (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564740393202-YHY0SK4V5I21B1BH5BEK/ELH_Before_2.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - ELH_Lecture Hall (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564740408630-QU6UB57A0TSBE1JDADMS/jafterRRR_Before_2.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - Jafet_Reading Rooms (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564740391885-LPZZ3J8T0RNEOXHES4X7/Jafet_Before_2.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - Jafet_Library (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564739011841-XZK5UO0O57CHOP2UZ1NQ/NICELY_After.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - Nicely_Classroom (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564739007958-G2HHO5ZQ12KYRJDSHFMO/ELH_After.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - ELH_Lecture Hall (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564739010557-1IRH6F8OH9IKEOR4AG96/jafterRRR_After.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - Jafet_Reading Rooms (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564739008416-XMGS3RB2JYTTPCLEJ3QQ/Jafet_After.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - Jafet_Library (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564747598248-6JBKEWSH62FDHD2R6U33/wd_673.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution - IMPACT This project proved to be a big hit within the user base. Students gave us great feedback of appreciation and insights for future designs. The American University of Beirut is one of, if not the leading academic entity in the Middle East, and this project is a testament that innovation is at the core of AUB’s future plans. https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741177313-EZYY5IB4EEY0BSK4D2IR/%5Bwww.polypod.com.lb%5D%5B133%5DNicely20Fourth20Floor1316522368.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741178847-FBPSZGQBSYSHTQ6YEP9A/%5Bwww.polypod.com.lb%5D%5B227%5DNicely20Fourth20Floor1316522381.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741180356-5BIK5ZNCQ1ZZ7YNOONOC/%5Bwww.polypod.com.lb%5D%5B525%5DNicely20Fourth20Floor1316522392.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741181459-TYCXZV9O67EBG9Y97WZI/%5Bwww.polypod.com.lb%5D%5B549%5DNicely20Fourth20Floor1316522402.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741184420-SXE4YQD4UNRXU1DI10LB/%5Bwww.polypod.com.lb%5D%5B746%5DNicely20Fourth20Floor1316522358.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741184901-962MNCW9V4BWTZKJQZ0P/%5Bwww.polypod.com.lb%5D%5B748%5DNicely20Fourth20Floor1316522411.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741186826-GRTM6V643H1CAHIYGHP1/%5Bwww.polypod.com.lb%5D%5B896%5DNicely20Fourth20Floor1316522342.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741876707-KXQYW5Q7OCVPKRZ56VR8/%5Bwww.polypod.com.lb%5D%5B140%5DJafet20Reserve20Reading20Room1316521814.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741878636-LY23O598UDYU3MT0JWG1/%5Bwww.polypod.com.lb%5D%5B193%5DJafet20Reserve20Reading20Room1316521857.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741878747-V5GRX90YLQQJNB073P9T/%5Bwww.polypod.com.lb%5D%5B445%5DJafet20Reserve20Reading20Room1316521894.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741880003-Y525RQ27LY0V7HZU6R8S/%5Bwww.polypod.com.lb%5D%5B485%5DJafet20Reserve20Reading20Room1316521785.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741882680-UDOP132458NIA4XQC8BI/%5Bwww.polypod.com.lb%5D%5B524%5DJafet20Reserve20Reading20Room1316521824.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741882497-7SN279N9L07IWVAP1I15/%5Bwww.polypod.com.lb%5D%5B540%5DJafet20Reserve20Reading20Room1316521804.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741883903-ODN3L26G97YL2PBGWNUE/%5Bwww.polypod.com.lb%5D%5B551%5DJafet20Reserve20Reading20Room1316521845.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741884819-78P6GOGKFVNGNKGFP01M/%5Bwww.polypod.com.lb%5D%5B740%5DJafet20Reserve20Reading20Room1316521903.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741886636-ORPPODOBQUMST161QSRU/%5Bwww.polypod.com.lb%5D%5B781%5DJafet20Reserve20Reading20Room1316521866.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564741887245-WFO3IR7C32E55K62LWEW/%5Bwww.polypod.com.lb%5D%5B988%5DJafet20Reserve20Reading20Room1316521884.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564746660437-L6AGRRC7WL5CZDB5QGJJ/%5Bwww.polypod.com.lb%5D%5B101%5DAUB20Engineering20Lecture20Hall1316519476.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564746657366-55ATRMFFVEA17S8UMMDE/%5Bwww.polypod.com.lb%5D%5B126%5DAUB20Engineering20Lecture20Hall1316519461.jpg // WORK - Quadratic : Embracing the challenge of learning-spaces evolution https://images.squarespace-cdn.com/content/v1/5d36d550a8494f0001bd28e6/1564746660877-9NGYV03JN3LYIPY8BJRX/%5Bwww.polypod.com.lb%5D%5B191%5DAUB20Engineering20Lecture20Hall1316519532.jpg // WORK - 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